It’s been for years that link popularity and Page Rank have been the talk of the businesses in the search engine optimization channel. However, people need to think about the difference between link popularity and page rank. How much effect do they actually have on search engine rankings?
Page Rank is not equal to link popularity. Page Rank is actually a subset of link popularity. Page rank majorly focuses on quantity and popularity of the links. However, many people mistakenly use the terms “link popularity” and “Page Rank” interchangeably, which has served to confuse the issue further. All major search engines place some emphasis on link popularity in their ranking algorithms.